Ningbo and Xi'an are about 1,550 kilometers apart. The former is the Maritime Silk Road's port of departure; the latter is the starting point of the overland Silk Road.
Ningbo and Xi'an were called Mingzhou and Chang'an in ancient times. Both are world-famous historical and cultural cities. Xi'an's landmark buildings, the Bell Tower and Drum Tower, constructed in the 1380s, are located in the center of the city. Ningbo's city center also has a Drum Tower: built in 821 AD, it still stands today, just like the two Towers of Xi'an. Visitors can climb to the top of the Drum Tower for a panoramic view of Ningbo.
The 2021 Ningbo cultural tourism promotion campaign connects the two cities and brings people around China a deeper understanding of the culture and history of Ningbo.
The three-month-long Ningbo Culture and Tourism Promotion Season (Xi'an) will feature a series of activities such as the Ningbo Culture and Tourism Fair, which recently opened at Xi'an Jiaotong University, and the upcoming maritime sports exhibition.
At the three-day-long Ningbo Culture and Tourism Fair, which opened on May 23, unique fish-shaped paper lanterns from Shipu, Xiangshan delighted visitors, while a booth set up by Xiangshan Global Studios, the filming location of the web series The Longest Day In Chang'an, attracted many fans. Another popular booth had virtual reality equipment that gave visitors an immersive visual experience of the beauty of Ningbo.
The booths of Ningbo's districts showcased unique local customs. Jiangbei District brought Cicheng rice cake, a delicacy that appeared in the famous documentary A Bite of China. "This rice cake is made by hand. It is then cooked by stir-frying with river pebbles in a wok to ensure even heating, which is why it tastes so good," a staff member said. Hangzhou Bay New Zone's booth highlighted the area's attractive seaside tourism destinations. Xiangshan's booth had fish bone art, which triggered the curiosity of many visitors. Zhenhai's booth displayed needlework handicrafts and traditional tiger-head shoes.
Music is another connection between Ningbo and Xi'an. Nine members of the Ningbo Symphony Orchestra arrived in Xi'an ahead of the Fair. They organized two music appreciation classes for Xi'an Jiaotong University's students, a string quartet on one campus and a wind quintet on the other. The musician explained the music as they played, giving students an engaging introduction of symphony music.
The Fair in Xi'an is a comprehensive display of Ningbo's best tourism destinations and unique customs. It has effectively promoted Ningbo's city image and allowed more people to discover the beauty of Ningbo.
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