More and more products from Central and Eastern European Countries (CEEC) have found their way into people’s lives in Ningbo, Zhejiang province —— citizens get off to a pleasant start in the morning with a Czech crystal glass of fresh Polish milk and a plate of Romanian cookies, sweet and crispy.
Ningbo is going to host the second China-CEEC Expo from June 8 to June 11 in 2021. Since the inception of the expo in 2019, Ningbo has sought closer bonds with CEE countries by creating a sound platform where bilateral business ties and personal cultural exchanges can be enhanced.
The promising growth in trade between Ningbo and CEE economies is illustrated by recent economic reports. From January to April this year, Ningbo’s foreign trade to the 17 countries amounted to 11.96 billion yuan, an increase of 48.8% year-on-year, with imports surging by an unprecedented 241.2%.
Familiar to citizens in Ningbo are Polish milk, Serbian baby formula, Romanian fig cocoa spread, and other savory foods that tickle people’s taste buds. Whether in shopping malls and supermarkets in the coastal cities or on e-commerce platforms, these delicacies are becoming increasingly popular.
Ningbo also boasts a trade-promoting platform which showcases the most complete varieties of products from CEE countries across China——the permanent exhibition of imported commodities. Supported by 36 direct selling centers, it joins hands with logistics hubs for China-CEEC commerce, forming a pattern that closely connects outlets and warehouses.
Ningbo, the sole “17+1” demonstration zone for China-CEEC business cooperation, is striving to strengthen economic and trade ties by becoming the epicenter through which industries in China and Central and Eastern Europe operate.
作为全国唯一的“17+1”经贸合作示范区,宁波正在成为中国和中东欧产业对接、经贸合作的“桥头堡”。
Groglass, a world-leading manufacturer of non-reflective glass, whose products have been used in many world-famous museum showcases, picture frame glass sheets as well as luxurious buildings, is willing to cooperate with Ningbo and expects to seek partners in China through Ningbo’s online business matchmaking events.
Some intermediate goods and components will be exported to 17 countries in the region for machine assembly.
在出口方面,宁波的一些工业半成品和零部件,也将销往中东欧17国进行整机组装。
Currently, around 563 million dollars have been invested by CEE countries in Ningbo. Conversely, the latter’s investment in these countries has reached about 988 million dollars. This two-way investment surpasses that of most equivalent cities in China.
An Essential Carrier for People-to-People and Cultural Exchanges
Bilateral cultural communication and interaction are indispensable to the collaboration between China and CEE economies. At the moment, Ningbo is in full swing with the event “Month of Central and Eastern European Brands and Cultures”, continuously raising the public’s awareness of CEE brands and culture.
China (Ningbo) Central and Eastern Europe Youth Innovation Center is preparing to establish a Hall of Central and Eastern European Brands and promote integrated cultural fusion and innovation through the publication CEEC guidebooks, short video contests, and CEE cultural knowledge contests.
Guo Xiao, chairman of the Serbian Chinese Business Federation, is planning to expand the “Home of Central and Eastern Europe” to over 60 cities in China. According to his vision, it serves not only as a “supermarket” for selling goods but as an “urban reception center” for an all-around display of Central and Eastern European economics, politics, and cultures.
Novak Djokovic, famously ubbed as the marquee star at tennis, is from Serbia. According to Guo Xiao, the organization has communicated with the tennis great’s manager on establishing a tennis club in Ningbo. Moreover, Serbian basketball friendlies are on the drawing board, where professionals will be invited to the city.
At present, Ningbo has already developed amicable relations with 22 cities from all 17 countries in Central and Eastern Europe and built cooperation or sister-school partnerships with 78 universities in the region. It is firmly believed that the “seed” of the amity between Ningbo and CEE countries will burst into bloom after the pandemic wanes further.