CEE products imported by Ningbo enterprises. (Photo by Yan Jin)
The Third China-CEEC Expo & International Consumer Goods Fair (hereinafter referred to as the Expo) will kick off in Ningbo, East China’s Zhejiang Province, from May 16 to 20. This announcement was made by Li Fei, Vice Minister of Commerce, during the press conference held by the State Council Information Office on May 5 at 10 a.m.
The China-CEEC Expo now ranks among national-level institutional exhibitions and is the only one to concentrate on cooperation between China and Central & Eastern European countries. Another concurrent event during this mid-May is the 24th China Zhejiang Investment & Trade Symposium.
The upcoming Expo, with the theme “Practical Cooperation towards a Shared Future”, will feature Hungary as the Guest Country of Honor and Jiangsu Province of China as the theme province. It is set to host approximately 3,000 exhibitors, which marks a 30 percent increase from the previous edition. As of May 5th, over 2,030 CEE buyers have already registered for the event, and it is expected to attract over 100,000 attendees, surpassing the previous attendance record.
It is noteworthy that this year’s Expo is the first national fair aimed at the CEEC region since China has optimized its COVID response. The Expo – with a total floor area of 220,000 square meters – features trade shows in three categories: the CEEC Exhibition, the International Consumer Goods Exhibition, and the Permanent Exhibition of Imported CEEC Products.
For the first time, the exhibition will be held at a brand-new Ningbo International Conference Center, adopt the form of a professional exhibition, and establish a trade-in-services section. Agricultural products and consumer goods of CEE countries will be rendered as a distinct focus this time, and the goal of increasing CEE imports proposed at the China-CEEC Summit (February 9, 2021) has been receiving full support.
14 Geographic Indication (GI) products will debut at the Expo, where Slovenian ski equipment will also be unveiled in China for the first time.
博览会上,14个欧盟地理标志产品将首次集中亮相。斯洛文尼亚滑雪设备器材将首次进入我国参展。
“During the expo, a number of designated exhibits can be cleared as tax-free, so that the exhibits of CEE countries would get converted into commodities,” a Zhejiang Provincial Government source said.
“We will further deepen the cooperation between Zhejiang Province and CEE countries at this expo,” added the official. The Expo will arrange 27 major events, with a primary focus on economic and trade activities, while also embracing fields like cutting-edge technology, tourism, and health care. Particularly, seven recurring conferences, including the Seventh Meeting of the China-CEEC Business Council, will be hosted by China’s national ministries and commissions, and fruitful bilateral cooperation outcomes will be announced.
By 2025, China will plan to import $170 billion worth of goods from CEE countries. To accomplish this goal, the Zhejiang government has collaborated with major CEE purchasers, engaging various Chinese and foreign enterprises to set up branches and representative offices in the province. Meanwhile, it will expand the sales channels for CEE goods and promote their imports into large-scale supermarkets, e-commerce platforms, and expressway service areas.
The government advances cooperation with CEE countries through the “No. 1 Opening Project”, based on President Xi Jinping’s “sweet potato economy” metaphor against the new restart of global exchanges. It will also build a digital service platform for CEE products to facilitate commodity imports.
Currently, Ningbo is committed to building up the China-CEEC Business Cooperation Demonstration Zone, thus deepening high-level opening-up, and fostering a new development paradigm.
当前,宁波正全力推进中国—中东欧国家经贸合作示范区建设,深化高水平对外开放,服务构建新发展格局。
This coastal city has emerged as a prime destination for CEE products. Data show that in the first quarter of this year, its imports from CEE countries registered 4.39 billion yuan, up by 102% year-on-year, accounting for 8.7% of the national total.